Another part of our (hopefully) year-long video project, A Year of Beer. looking at the idea of beer and seasonality - how different styles of beer are more appropriate to different seasons, weathers, festivals and so on. There will also be a bit of beer and food matching thrown in because, hell, we love to eat as much as we love to drink.
This week: BrewDog Zeitgeist
If you'd like to subscribe to my video blog, and be informed when something new is uploaded, then please click here and sign up via the yellow "Subscribe" button. Go on, it'll be fun.
BrewDog Zeitgeist
Now look, I like to think that given my current circumstances (new father, writing a book, running a business and maintaining this website), I can without fear of contradiction describe myself as prolific. However, The Dandy BrewPunks of Fraserburgh are putting me to shame of late. Not only does it seem like they are travelling the world brewing with every Tomme, Mikk and Ari, they are also releasing new beers faster than I can email them and ask for a sample. And believe me, I'm no slouch in that department.
Zeitgeist is their first self-professed stab at the mainstream, although of course as I say in the video, these guys couldn't do mainstream if their lives depended on it. They've decided to do a lager, but it's a black lager. And it isn't just a black lager, it's a creamy smooth, coffee and chocolate lager, with a layer of aromatic hops sitting elegantly on top of it. It's full-bodied, hellish tasty, but surprisingly easy drinking. The iconography is great, and it reminds me of Other Great Beers I Have Loved.
In fact, it's all a little too perfect. Great beer, nice guys, lovely artwork, exciting limited editions, it can only mean one thing: They have enslaved a group of preternaturally gifted artisans, and are keeping them chained up in a darkened brew factory, only feeding them when they come up with another good idea. It would be criminal, except for the fact that BrewDog seem to have three good ideas a day, and manage to execute most of them with the help of their talented slave army.
Still, as I say in the video, it's what's in the glass that counts. Keep up the good work, chaps.
